What is Digital Transformation?

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There's a lot of buzz around digital transformation right now. Microsoft claims that it's the future of business that can bring millions of additional revenue for companies. In simple terms, digital transformation is the process of digital technology implementation; "going paperless," according to Wikipedia. But what does this mean for your business?  

Better Customer Understanding

With digital technologies, you now can gain in-depth information about your customer segments. For example, social media helps you to interact with your clients directly and understand what makes them happy and what doesn't. Business intelligence software allows you to get useful insights, which assists in figuring out customer behavior.  

Focus on Strategic Tasks

Thanks to automation technologies, your employees can now focus on strategic tasks rather than doing routine work. It saves a lot of time and significantly increases productivity. Just imagine how these benefits can improve your business' performance.

Improved Decision Making

Modern technologies bring real-time data that allows executives to make more accurate decisions. You don't need to do the guesswork anymore – real facts and data will lead you to the right decision. Digital technologies also contribute to detail increase, which expands your vision on business processes.  

Take advantage of digital transformation. Choose one of the Microsoft Dynamics solutions and get ready to experience outstanding business results. 

Alina Hura, Digital Content Creator, WebSan Solutions Inc., a 2017 Microsoft Modern Marketing Innovation Award Winner