By Marketing on Tuesday, 17 May 2011
Category: Dynamics GP

Microsoft – Stepping up its 'integration' factor

The recent news of Microsoft’s purchase of Skype has proven to be a bold move to dominate the global technology space. The 8.5 billion US dollar buyout of the company will cause a shake-up in the telecoms arena.

While speaking at a recent press conference, Microsoft CEO Steve Ballmer stated, “Today is a big day for Microsoft, and Skype, as well as consumers and businesses around the world.”  Moreover,  “…we'll move beyond e-mail and text to rich experiences in the future; talking to friends and colleagues around the world will be as seamless as talking to them across a kitchen table or a conference room.”

With the new acquisition, Skype will become a unit within the Microsoft Corporation and will add to the company's range of products, which includes enterprise-focused solutions and consumer-oriented offerings.

Ballmer further says “at Microsoft, we see enormous opportunity that brings together what people want: data, voice, video, IM, all on a single screen; whether it's a smartphone, a PC, a slate, or the TV. Microsoft and Skype together will define this future and what it really, really looks like.”

One can only anticipate for an updated release that may incorporate Skype communication functionalities with the Microsoft Dynamics GP system.

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